The Importance of a Title Sequence

 The following points outline the reasons which make a title sequence such a key important element of any film:

• Other than trailers and marketing elements, title sequences are the first images seen by the audience
• The clips of a title sequence outline the film-makers intentions and set up the expectations of those watching the piece
• Title function as a transition: studios brand identity, actors, movie title
• Title sequences have evolved into complete narratives, they establish mood, visual character of film, foreshadowing the action
• Successful title sequences must have the ability to draw the viewer into the movie
• Title sequence designers who have the skill and ability to do all of the above include Kyle Cooper, Saul Bass, and Lawrence of Arabia etc.